Privacy Policy

Person responsible

Venice-Media-Works
Andreas Werk
Flederbusch 12
22941 Bargteheide
info@venice-media-works.com

Link to the imprint:
https://www.venedig-info.com/impressum.html

Introduction and Overview

We have drawn up this privacy policy (version 25.08.2025-323045788) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as "data") we as the controller – and the processors commissioned by us (e.g., providers) – process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Wherever it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided, and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give explanations that are as brief, unclear, and legal-technical as possible, as is often the case on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that you may find some information in there that you were not aware of.
If you still have any questions, we would like to ask you to contact the responsible body named below or in the imprint, follow the links provided, and look at further information on third-party websites. You can of course also find our contact details in the imprint.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e., the legal bases of the General Data Protection Regulation, that allow us to process personal data.
Regarding EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
Contract (Article 6 (1) (b) GDPR): We process your data to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply other conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short .
In Germany, the Federal Data Protection Act ( BDSG) applies .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person responsible according to Article 4 paragraph 7 of the EU General Data Protection Regulation (GDPR) below:
Andreas Werk,

E-Mail: info@venice-media-works.com
Telephone: Please only send inquiries in writing via e-mail
Imprint: https://www.venedig-info.com/impressum/

Storage period

Our general principle is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated to create a personal profile of you.
According to Article 16 of the GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing purposes.
- If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this time.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Schleswig-Holstein Data Protection Authority

State Commissioner for Data Protection: Marit Hansen
Address: Holstenstraße 98, 24103 Kiel
Telephone number: 04 31/988-12 00
Email address: mail@datenschutzzentrum.de
Website: https://www.datenschutzzentrum.de/

Data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship, and in any case only to the extent that it is generally permitted. Your consent is in most cases the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. Further information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if offered.
We will provide you with more detailed information about data transfers to third countries, where applicable, in the relevant sections of this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure—no one can eavesdrop.

We have thus introduced an additional security layer and comply with data protection by design ( Article 25, Paragraph 1 of the GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol. Top left of the browser, to the left of the web address (e.g., examplepage.com) and the use of the https scheme (instead of http) as part of our web address.
If you'd like to learn more about encryption, we recommend doing a Google search for "Hypertext Transfer Protocol Secure wiki" to find good links to further information.

communication

Communication Summary
👥 Data subjects: All those who communicate with us by phone, email, or online form
📓 Data processed: e.g., telephone number, name, email address, entered form data. You can find more details in the respective contact method used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal requirements
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and legal requirements permit.

e-mail

If you communicate with us via email, data may be stored on your device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To enable efficient communication, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary.

Data processing agreement (DPA)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term "data processing agreement" is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone; we also use the services of other companies or individuals. By involving various companies or service providers, we may share personal data for processing. These partners then act as data processors, with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are data processors?

As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, public authority, agency, or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → Controller (we as a company and client) → Processor (service provider such as web host or cloud provider)

Content of a data processing contract

As mentioned above, we have concluded a Data Processing Agreement (DPA) with our partners who act as data processors. This agreement stipulates, above all, that the data processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, electronic contract conclusion is also considered "written" in this context. Personal data will only be processed on the basis of the contract. The contract must contain the following:

Commitment to us as responsible parties
Duties and rights of the controller
Categories of data subjects
Type of personal data
Type and purpose of data processing
Subject and duration of data processing
Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important obligations are:

To ensure data security measures
to take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis with regard to the personal data received
Sub-processors may only be commissioned with the written consent of the controller

You can see what such a data processing agreement looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html , for example . A sample contract is presented there.

Cookies

Cookies Summary
👥 Affected parties: Website visitors
🤝 Purpose: Depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the respective cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.
📅 Storage period: Depends on the respective cookie and can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used to help you better understand our privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152323045788-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The specific cookies we use depend on the services used and are explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies:
These cookies improve the user experience. For example, they store entered locations, font sizes, or form data.

Advertising cookies:
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage duration of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies via your browser at any time (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary greatly within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which was replaced by the Digital Services Act (DDG) in May 2024.

For strictly necessary cookies, even if consent is not given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Webhosting Introduction

Web Hosting Summary
👥 Data subjects: Website visitors
🤝 Purpose: Professional website hosting and operational security
📓 Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.
📅 Storage period: Depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 (1) (f) GDPR (Legitimate interests)

What is web hosting?

When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By "website," we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By "domain," we mean, for example, example.de or sampleexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We simply refer to them as "browsers" or "web browsers."

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it's usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

When the browser connects to your computer (desktop, laptop, tablet, or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but cannot rule out the possibility that it may be viewed by authorities in the event of illegal activity.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems introduction

Website Modular Systems Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographical location. You can find more details further down in this privacy policy and in the privacy policy of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (a) GDPR (consent)

What are website builders?

We use a website builder system for our website. Builder systems are special forms of content management systems (CMS). With a builder system, website operators can create a website very easily and without any programming knowledge. Many web hosts also offer builder systems. Using a builder system may also collect, store, and process your personal data. This privacy policy provides you with general information about data processing by builder systems. Further information can be found in the provider's privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-organized website that we can easily operate and maintain ourselves—without external support. A modular system now offers many helpful features that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable experience on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website builder system used. Each provider processes and collects different types of website visitor data. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Tracking data (e.g., browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided one), IP address, and geographic location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no control.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the website building block system you use at any time. You can find contact information either in our privacy policy or on the website of the respective provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on the browser you use, this works differently. Please note, however, that if you do this, not all functions may work as usual.

Legal basis

We have a legitimate interest in using a website builder system to optimize our online service and present it in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the builder system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed with your consent. This particularly applies to tracking activities. The legal basis in this regard is Art. 6 (1) (a) GDPR.

This privacy policy provides you with the most important general information regarding data processing. If you would like more detailed information, you can find further information – if available – in the following section or in the provider's privacy policy.

WordPress.com Privacy Policy

WordPress.com Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographical location. You can find more details further down in this privacy policy.
📅 Storage period: This depends primarily on the type of data stored and the specific settings.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

The company was founded in 2003 and, in a relatively short time, developed into one of the most well-known content management systems (CMS) worldwide. A CMS is software that helps us design our website and present content beautifully and in an organized manner. The content can be text, audio, and video.
Using WordPress may also result in the collection, storage, and processing of personal data from you. Typically, mainly technical data such as operating system, browser, screen resolution, or hosting provider is stored. However, personal data such as IP address, geographical data, or contact details may also be processed.

Why do we use WordPress on our website?

We have many strengths, but real programming is simply not one of our core competencies.

Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what's possible. With WordPress, we don't have to be programming acumen to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily, even without any prior technical knowledge. If technical problems arise or we have special requests for our website, our specialists are always at your disposal, who are at home in HTML, PHP, CSS, and other areas.

Thanks to WordPress's ease of use and comprehensive features, we can design our website according to our wishes and offer you a good user-friendliness.

What data does WordPress process?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and the date of the page visit.

Personal data is also collected. This primarily includes contact information (email address or telephone number, if you provide it), IP address, or your geographical location.

WordPress can also use cookies to collect data. These often contain data about your behavior on our website. For example, it can record which subpages you particularly enjoy viewing, how long you stay on individual pages, when you leave a page (bounce rate), or even your preferences (e.g., language selection). Based on this data, WordPress can also better tailor its own marketing measures to your interests and user behavior. The next time you visit our website, it will be displayed as you previously configured it.

WordPress may also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. It primarily depends on the type of data stored and the specific settings of the website. Generally, WordPress deletes data when it is no longer needed for its own purposes. There are, of course, exceptions, particularly when legal obligations stipulate longer retention of the data. Web server logs, which contain your IP address and technical data, are deleted by WordPress or Automattic after 30 days. Automattic uses the data during this time to analyze traffic on its own websites (for example, all WordPress pages) and to resolve any potential problems. Deleted content on WordPress websites is also stored in the recycle bin for 30 days to allow for restoration; after this time, it may remain in backups and caches until they are deleted. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data at any time and to object to the use and processing of it. You can also file a complaint with a government supervisory authority at any time.

You also have the option to individually manage, delete, or disable cookies in your browser. Please be aware, however, that disabling or deleting cookies may negatively impact the functionality of our WordPress site. Managing cookies works slightly differently depending on the browser you use. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

If you have consented to the use of WordPress, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by WordPress.

We also have a legitimate interest in using WordPress to optimize our online service and present it attractively for you. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use WordPress if you have given your consent.

WordPress and Automattic process your data, among other places, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Automattic also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details about the privacy policy and which data is processed and how by WordPress can be found at https://automattic.com/privacy/ .

Data Processing Agreement (DPA) WordPress.com

We have entered into a data processing agreement (DPA) with WordPress.com in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out more about what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the data processing agreement (DPA) can be found at https://wordpress.com/support/data-processing-agreements/ .

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.
📅 Storage period: Depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most frequently visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is generally stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. Web analytics helps us detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, and click behavior. You can find more details further down in this privacy policy.
📅 Storage period: Individually adjustable; by default, Google Analytics 4 stores data for 14 months
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics, version Google Analytics 4 (GA4) from the American company Google Inc., on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. Through a combination of various technologies such as cookies, device IDs, and login information, you as a user can be identified across different devices. This also allows your actions to be analyzed across platforms.

For example, if you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your needs. Below, we'll go into more detail about the tracking tool and, above all, inform you about which data is processed and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling, and conversion events. GA4 also incorporates various machine learning functions to better understand user behavior and certain trends. GA4 uses machine learning functions to model. This means that, based on the collected data, even missing data can be extrapolated to optimize the analysis and also to provide forecasts.

For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events to obtain analytics of user interactions. This allows us to track not only general information such as clicks or page views, but also specific events that are important to our business. Such special events can include, for example, submitting a contact form or purchasing a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data, and we receive reports about your user behavior. These reports may include, among others, the following:

Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
Ad reporting: Ad reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received. This is how we want to increase our conversion rate.
Real-time reports: This lets us know immediately what's happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following features:

Event-based data model: This model captures very specific events that can occur on our website. For example, playing a video, purchasing a product, or subscribing to our newsletter.
Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, conduct comparative analyses of target groups, or track your journey or path through our website.
Predictive modeling: Based on collected data, machine learning can extrapolate missing data to predict future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This allows us to analyze user behavior across platforms, provided, of course, that you have consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This allows us to know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Data is stored for different lengths of time depending on the property used.

Using identifiers such as cookies, app instance IDs, user IDs, or custom event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize this. Exceptions may apply if required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterward. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Because Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than previous versions (such as Google Universal Analytics). However, there are some specific cookies used by GA4. These include:

Name: _ga
Value: 2.1326744211.152323045788-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152323045788-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_<property-id>.
Expiry date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google continually changes its cookie choices. GA4 also aims to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can specify the storage period ourselves and also control data collection.

Here we show you an overview of the most important types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, location data is derived shortly before the IP address is deleted.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. You can find out exactly where Google's data centers are located here: https://datacenters.google/

Your data is distributed across multiple physical storage devices. This has the advantage of being faster to access and better protected against tampering. Every Google data center has appropriate emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for data depends on the properties used. The retention period is always determined individually for each property. Google Analytics offers us four options for controlling the retention period:

2 months: this is the shortest storage period.
14 months: By default, GA4 stores data for 14 months.
26 months: you can also store the data for 26 months.
Data will only be deleted when we delete it manually

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics 4 from using your data by using the browser add-on for deactivating Google Analytics JavaScript (analytics.js, gtag.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de .

If you would like to learn more about data processing, please refer to the Google Privacy Policy at https://policies.google.com/privacy?hl=de .

Data processing agreement (DPA) Google Analytics

We have entered into a data processing agreement (DPA) with Google pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the data processing terms can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics Demographics and Interest Reports

We have enabled advertising reporting features in Google Analytics. The demographic and interest reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users—without being able to assign this data to specific individuals. You can learn more about these advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop the use of your Google Account activities and information by checking the box in “Advertising Settings” at https://adssettings.google.com/authenticated .

Google Analytics E-Commerce Measurement

We also use e-commerce measurement from the web analytics tool Google Analytics for our website. This allows us to analyze very precisely how you and all our other customers interact on our website. E-commerce measurement focuses primarily on purchasing behavior. Using the data we collect, we can adapt and optimize our service to your wishes and expectations. Likewise, we can target our online advertising more precisely so that our ads are only seen by people who are interested in our products or services. E-commerce measurement records, for example, which orders were placed, how long it took you to purchase the product, the average order value, and the shipping costs. All of this data can be recorded and stored under a specific ID.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in so-called consent mode (or "consent mode"). You can choose whether or not to accept Google Analytics cookies. This also means you choose which of your data Google Analytics may process. This collected data is primarily used to measure user behavior on the website, display targeted advertising, and provide us with web analysis reports. You usually consent to data processing by Google using a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users, and therefore no user profile is created. You can also consent to statistical measurement only. In this case, no personal data will be processed and therefore not used for advertisements or advertising measurement purposes.

Google Analytics IP anonymization

We have implemented Google Analytics' IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics without cookies

We use Google Analytics (GA for short) on our website, but without placing cookies in your browser. We've already explained what cookies are above; hopefully, you've still remembered that. Briefly, and specifically with regard to GA: Cookies store data useful for GA in your browser on your device. By eliminating the use of cookies, no personal data is stored in such cookies that would create a user profile. While Google Analytics can perform various measurements and web analyses, the data collected for this purpose is only stored on Google's servers, and your privacy is respected and protected much more effectively.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found below and in the Google Analytics privacy policy.
📅 Storage period: Depends on the properties used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, or rather the tools integrated into Google Site Kit, collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other privacy texts are relevant to you in this context.

Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view important website analytics statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and quickly and easily find exactly what you are looking for. Statistical analyses help us get to know you better and tailor our offerings to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit therefore always provides a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, such as your user behavior, to Google, where it will be stored and processed. This includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate sections in this privacy policy. For example, see our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages, and processes data, which cookies may be used, and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services, such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser, provided you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value: 2.1326744211.152323045788-2
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152323045788-7
Purpose: This cookie also serves to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to reduce the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located around the world. Most of the servers are located in the United States, so it's quite possible that your data is also stored there. You can see exactly where the company has its servers at https://datacenters.google/ .

Data collected by Google Analytics is retained for a standard 26 months. After this period, your user data is deleted. This retention period applies to all data linked to cookies, user identification, and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to access, delete, correct, or restrict your data. You can also deactivate, delete, or manage cookies in your browser at any time.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

To learn more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de .

Jetpack Privacy Policy

Jetpack Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses.
📅 Storage period: Until the data is no longer required for the services
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Jetpack?

We use the WordPress plugin Jetpack on our website. Jetpack is a software that, among other things, provides us with web analytics. Jetpack is operated by Automattic (Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA), which uses technology from Quantcast (Inc., 201 3rd St., Floor 2, San Francisco, CA 94103-3153, USA) for this product. The integrated tracking tool also collects, stores, and processes your personal data. This privacy policy explains exactly what this data is, why we use Jetpack, and how you can prevent this data storage.

Jetpack is a plugin for WordPress websites with many different features and modules. All of these tools help us make our website more attractive, more secure, and more user-friendly. The tool also allows us to display related posts, share content, and improve our website's loading speed. All features are hosted and provided by WordPress.

Why do we use Jetpack?

It's crucial to us that you feel comfortable on our website and find what you're looking for. We can only be successful if you're satisfied with our service. And so we know how and where we can improve our website, we need information. Jetpack allows us to see, for example, how often and for how long you visit a particular web page or which buttons you like to click. This information allows us to improve our website and adapt it to your needs and preferences.

What data does Jetpack store?

In particular, the built-in tracking tool WordPress.com Statistics also collects, stores, and processes your personal data. To ensure the Jetpack tool functions, Jetpack places a cookie in your browser when you open a website that incorporates components of the tool. The collected data is synchronized with Automattic and stored there.

In addition to IP addresses (which are anonymized before storage) and user behavior data, this includes, for example, browser type, unique device identifier, preferred language, date and time of page entry, operating system, and mobile network information. Jetpack uses this information to improve its own services and offerings and to gain better insights into the use of its own services. Furthermore, the following data may also be synchronized and stored:

For Google Ads customers, the email address and physical address of the account are synchronized
Successful and unsuccessful login attempts. Your IP address and user agent are also stored.
The user IDs, usernames, email addresses, roles, and skills of registered users are stored. However, no passwords are stored.
The user ID of users who make changes to the website
Twitter username, if configured with Jetpack

Jetpack also uses cookies to store data. Below we show you a few selected, example cookies that Jetpack uses:

Name: eucookielaw
Value: 1613651061376323045788-6
Purpose: Stores the user's consent to the use of cookies.
Expiry date: after 180 days

Name: tk_ai
Value: 0
Purpose: This cookie stores a randomly generated anonymous ID. It is used only within the administration area to track general analytics.
Expiry date: after the end of the session.

Name: tk_tc
Value: E3%2BgJ1Pw6iYKk%2Fvj323045788-3
Purpose: This is a so-called referral cookie. It is used to analyze the connection between WooCommerce and a website with the Jetpack plugin.
Expiry date: after the end of the session .

Note: Jetpack uses many different cookies. Which cookies are used depends on the Jetpack features used and your actions on websites with the integrated Jetpack plug-in. You can see a list of possible cookies used by Jetpack at https://de.jetpack.com/support/cookies/ .

How long and where is the data stored?

Automattic stores the collected data until it is no longer needed for its own services. Beyond this period, the data is only retained if the company is legally obligated to do so. Web server logs, such as your IP address, browser type, and operating system, are deleted after approximately 30 days. The data is stored on the company's American servers.

How can I delete my data or prevent data storage?

As mentioned above, Jetpack uses cookies to store data. If you do not want Jetpack to collect data from you in the future, you can request an opt-out cookie at https://www.quantcast.com/opt-out/ . Quantcast sets this cookie, and no visitor data will be stored. This will remain the case until you delete this cookie.

Alternatively, you can simply manage, deactivate, or delete cookies in your browser as you wish. Cookie management works slightly differently depending on your browser type. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

The use of Jetpack requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Jetpack, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Jetpack if you have given your consent.

Automattic processes your data, among other places, in the USA. Jetpack, or Automattic, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

If you would like to learn more about the privacy policy and data processing by Jetpack or Automattic, we recommend reading the privacy policy at https://automattic.com/privacy/ , the cookie policy at https://automattic.com/cookies/ , and the information page at https://jetpack.com/support/what-data-does-jetpack-sync/ . We hope we have been able to provide you with a good insight into data processing by Jetpack.

Social Media Introduction

Social Media Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address.
You can find more details on this in the respective social media tool used.
📅 Storage period: Depends on the social media platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you switch to our social media content quickly and seamlessly.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically indicate this and work on the basis of a relevant agreement. The essence of the agreement is then set out below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, this typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company's privacy policy. If you have any questions about data storage and processing or wish to assert your rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms – where available – can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as customer data, user behavior data, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: Until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or in Europe by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook alone bears responsibility for the further processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers what it calls "Facebook Business Tools." This is Facebook's official name. However, since the term is hardly known, we've decided to simply call them Facebook Tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach precisely these people. However, in order to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and display suitable advertisements about our products or services to interested people. These tools thus enable tailored advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analytics services. Facebook can thus create "campaign reports" on our behalf about the effectiveness of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website, or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plugins to share content from our site directly on Facebook.

What data are stored by Facebook tools?

By using certain Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a process called "hashing" occurs. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you purchase from us. Facebook does not share the information received with third parties (such as advertisers) unless the company has explicit permission or is legally obligated to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better, personalized advertising. After the aforementioned matching process, Facebook deletes the contact data.

In order to deliver optimized advertisements, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be created in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Facebook generally stores data until it is no longer needed for its own services and products. Facebook has servers distributed around the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

Complete deletion of your data will only occur if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data Facebook receives from our site is stored, among other things, via cookies (e.g., social plugins). You can deactivate, delete, or manage individual or all cookies in your browser. This works differently depending on the browser you use. Under the "Cookies" section, you will find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook's privacy policy or cookie guidelines.

Facebook processes your data, among other places, in the USA. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend you read the data policy at https://www.facebook.com/privacy/policy/ .

Facebook Social Plug-ins Privacy Policy

Our website contains social plug-ins from Meta Platforms Inc. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (a hand with a raised thumb), or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most frequently used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

You can find more information about how the individual plug-ins are used at https://developers.facebook.com/docs/plugins . We use social plug-ins to offer you a better user experience on our site and because they allow Facebook to optimize our advertising.

If you have a Facebook account or have already visited https://www.facebook.com/ , Facebook has already placed at least one cookie on your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g., the "Like" button).

The information collected will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the website you visited, the date and time, and other information related to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook while visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or the website you visit may still be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we will try to inform you about data processing as best as possible based on our current knowledge. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable social media plugins on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4323045788c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/ . If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=323045788 . There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/privacy/policy/ .

Gravatar Privacy Policy

Gravatar Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Including your encrypted email address, IP address, and our server URL.
You can find more details below in the privacy policy.
📅 Storage period: Data is generally deleted when it is no longer useful for the provider's services.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Gravatar?

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Gravatar is automatically activated on all WordPress websites, among others. This feature allows user images (avatars) to be displayed in published posts or comments, provided the corresponding email address is registered at www.gravatar.com .

Through this function, data is sent to, stored, and processed by Gravatar or Automattic Inc. In this privacy policy, we want to inform you about what data is involved, how the network uses this data, and how you can manage or prevent data storage.

Gravatar stands for "Globally Recognized Avatar," which refers to a globally available avatar (a user image) linked to an email address. Gravatar is the world's leading provider of this service. As soon as a user enters an email address registered with Gravatar at www.gravatar.com on a website, a previously stored image is automatically displayed along with a published post or comment.

Why do we use Gravatar on our website?

Anonymity on the internet is often discussed. An avatar gives users a face to the people commenting. Furthermore, users are generally more easily recognized online, allowing them to build a certain level of recognition. Many users enjoy the benefits of such a user image and want to present themselves personally and authentically online. We naturally want to offer you the option of displaying your Gravatar on our website. We also like to see the faces of our commenting users. By activating the Gravatar function, we are also expanding our service on our website. Ultimately, we want you to feel comfortable on our website and to find a comprehensive and interesting offering.

What data does Gravatar store?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to a Gravatar avatar. For this request, your email address is sent in encrypted or hashed form, along with your IP address and our URL, to the Gravatar or Automattic servers. This checks whether this email address is registered with Gravatar.

If this is the case, the image stored there (Gravatar) will be displayed along with the published comment. If you have registered an email address with Gravatar and comment on our website, additional data will be transferred to, stored, and processed by Gravatar. In addition to your IP address and user behavior data, this includes, for example, browser type, unique device identifier, preferred language, date and time of page entry, operating system, and information about the mobile network. Gravatar uses this information to improve its own services and offerings and to gain better insights into the use of its own services.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar to comment:

Name: gravatar
Value: 16b3191024acc05a238209d51ffcb92bdd710bd19323045788-7
Purpose: We could not obtain any precise information about the cookie.
Expiry date: after 50 years

Name: is-logged-in
Value: 1323045788-1
Purpose: This cookie stores the information that the user is logged in using the registered email address.
Expiry date: after 50 years

How long and where is the data stored?

Automattic deletes the collected data when it is no longer needed for its own services and the company is not legally obligated to retain the data. Web server logs such as IP address, browser type, and operating system are deleted after approximately 30 days. During this time, Automattic uses the data to analyze traffic on its own websites (for example, all WordPress pages) and to troubleshoot potential problems. The data is also stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you registered with Gravatar using an email address, you can delete your account or email address at any time.

Since an image is only displayed and data is therefore transferred to Gravatar when using an email address registered with Gravatar, you can also prevent the transfer of your data to Gravatar by commenting or posting on our website using an email address that is not registered with Gravatar.

You can manage, deactivate, or delete any cookies that may be set while commenting in your browser. Please note, however, that some comment functions may not be fully available in this case. Depending on the browser you use, managing cookies works slightly differently. Under the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Gravatar processes your data, among other places, in the USA. Gravatar, or Automattic, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

You can find out more about the standard contractual clauses and data processed through the use of Gravatar in the privacy policy at https://automattic.com/privacy/ , and general information about Gravatar at http://de.gravatar.com/ .

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as user behavior, information about your device, and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: Until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit web pages on our website that have an integrated Instagram function, data is transmitted to, stored, and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below, we want to give you a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from both the Instagram guidelines and the Meta privacy policy itself.

Instagram is one of the most popular social media networks worldwide. It combines the benefits of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can simply follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has truly exploded in recent years. And, of course, we've responded to this boom. We want you to feel as comfortable as possible on our website. That's why we take a variety of content seriously. Embedded Instagram features allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads only reach people who are genuinely interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your preferences and interests. It's important to note that these reports do not identify you personally.

What data does Instagram store?

When you visit one of our pages that has integrated Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to, stored, and processed by Instagram, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume the same is true for Instagram. Customer data includes, for example, name, address, telephone number, and IP address. This customer data will only be transmitted to Instagram after it has been "hashed." Hashing means converting a data set into a character string. This allows contact data to be encrypted. The aforementioned "event data" will also be transmitted. Facebook—and consequently Instagram—understands "event data" as data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data will be compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have studied Instagram's data processing in detail, we cannot say exactly what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you click on an Instagram function (such as a button or an Instagram image). For our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent request forgery. However, we were unable to determine this further.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_323045788124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app. Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: "{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe323045788"
Purpose: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be comprehensive here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, external partners, and people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification, and erasure of your data. You can manage your data in your Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information shared by others about you is not part of your account and therefore will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Managing them works slightly differently depending on your browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

You can also generally configure your browser so that you are always informed when a cookie is about to be set. You can then decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Instagram processes your data, among other places, in the USA. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We've tried to provide you with the most important information about data processing by Instagram. You can learn more about Instagram's data policy at https://privacycenter.instagram.com/policy/ .

Blogs and publication media Introduction

Blogs and publication media privacy policy summary
👥 Data subjects: Website visitors
🤝 Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures, and administration
📓 Data processed: Data such as contact details, IP address, and published content.
You can find more details in the tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What are blogs and publication media?

We use blogs and other communication tools on our website that allow us to communicate with you, and you to communicate with us. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, ensure effective communication, and increase security. Our privacy policy generally explains which of your data may be processed. Precise details regarding data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our primary goal with our website is to offer you interesting and engaging content, and at the same time, your opinions and content are important to us. Therefore, we strive to foster a positive, interactive exchange between us and you. We can achieve just that with various blogs and publishing options. For example, you can post comments on our content, respond to other comments, or, in some cases, even write your own posts.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, the IP address, user name, and published content are stored. This is primarily done to ensure security, prevent spam, and take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, post and comment functions store data until you revoke your consent. Generally, personal data is only stored for as long as absolutely necessary to provide our services.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may also be used in publication media, we recommend that you also read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use these means of communication primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers, business partners, and visitors. To the extent that the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or messaging functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication functions we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie guidelines of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write contributions. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to determine whether comments are spam, we may also save and process user data based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone who takes part really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

Comment subscriptions Privacy policy

You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. First, you will receive a confirmation email to check whether the specified email address belongs to you. By submitting the confirmation, you also consent to the processing of your data. You can cancel this subscription at any time (as with a newsletter, for example) and revoke your consent. The legality of the processing up to this point remains unaffected. As long as you are subscribed to the comments, we will save the time of registration and your IP address so that we can prove your consent if necessary. After you cancel your subscription, we can store your email address for up to three years on the legal basis of our legitimate interest in providing proof of consent. However, if you confirm your previous consent to the subscription and request that your data be deleted, the data will be deleted from our system immediately.

WordPress Emojis Privacy Policy

We also use emojis and smileys on our blog. We probably don't need to explain exactly what emojis are here. You know those laughing, angry, or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to transmit the emoji files to your browser.

Automattic processes your data, among other places, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

The data processing agreements, which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/ .

You can find out more about the data processed through the use of WordPress emojis in the Privacy Policy at https://automattic.com/privacy/ .

Online Marketing Introduction

Online Marketing Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Further details can be found in the respective online marketing tool used.
📅 Storage period: Depends on the online marketing tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures conducted online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to present our offerings to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing, or search engine optimization. To ensure that we can use online marketing efficiently and effectively, personal data is also stored and processed. This data helps us, on the one hand, to show our content only to those who are actually interested in it, and on the other hand, it allows us to measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We realize that this isn't possible without consciously implemented measures. That's why we use online marketing. There are various tools that make our online marketing efforts easier and, based on data, continually provide suggestions for improvement. This allows us to target our campaigns more precisely to our target audience. The ultimate purpose of these online marketing tools is to optimize our offering.

What data is processed?

To ensure our online marketing works and the success of our measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). Using this data, we can not only place advertisements in the traditional sense, but also present our content directly on our website in a way that you prefer. There are various third-party tools that offer these functions and therefore also collect and store data from you. The cookies mentioned store, for example, which web pages you have visited on our website, how long you viewed these pages, which links or buttons you clicked, or which website you came to us from. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website, or the time you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this information.

Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as your name, address, or email address, is also stored only in pseudonymized form for advertising and online marketing purposes. This means we cannot identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be deployed, analyzed, and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing activities and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data simply shows how well our advertising measures performed. For example, we see which actions prompted you or other users to visit our website and purchase a service or product there. Based on these analyses, we can improve our advertising in the future and tailor it even more precisely to the needs and desires of interested parties.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since online marketing tools typically use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through online marketing tools.

We also have a legitimate interest in measuring online marketing activities in an anonymized form in order to use the data obtained to optimize our offerings and our activities. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Information on specific online marketing tools – where available – can be found in the following sections.

Partner Programs Introduction

Affiliate Program Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Economic success and the optimization of our service.
📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Personal data is usually stored by affiliate programs until it is no longer needed
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are affiliate programs?

We use partner programs from various providers on our website. By using a partner program, your data may be transferred, stored, and processed by the respective partner program provider. In this privacy statement, we provide you with a general overview of data processing by partner programs and show you how you can prevent or revoke data transfer. Every partner program (also called an affiliate program) is based on the principle of commission. A link or advertisement with a link is placed on our website. If you are interested in it, click on it, and purchase a product or service in this way, we receive a commission (advertising cost reimbursement).

Why do we use affiliate programs on our website?

Our goal is to provide you with a pleasant experience and plenty of helpful content. To achieve this, we invest a lot of time and effort into developing our website. Through affiliate programs, we also receive some compensation for our work. Every affiliate link, of course, is always related to our topic and displays offers that might be of interest to you.

What data is processed?

In order to track whether you clicked on a link we use, the affiliate program provider needs to know that it was you who followed the link via our website. Therefore, the affiliate program links used must be correctly assigned to the subsequent actions (business transaction, purchase, conversion, impression, etc.). Only then can commissions be billed.

For this assignment to work, a value can be appended to a link (in the URL) or information can be stored in cookies. These cookies store information such as the page you came from (referrer), when you clicked on the link, an identifier for our website, the offer involved, and a user identifier.

This means that as soon as you interact with products and services from an affiliate program, that provider also collects data from you. Exactly which data is stored depends on the individual provider. For example, the Amazon affiliate program distinguishes between active and automatic information. Active information includes name, email address, phone number, age, payment information, and location information. Automatically stored information, in this case, includes user behavior, IP address, device information, and the URL.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. In general, personal data is only processed for as long as it is necessary to provide the services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website; others can remain stored in your browser for several years unless they are actively deleted. The exact duration of data processing depends on the provider used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the responsible person of the affiliate program provider you use at any time. Contact details can be found either in our specific privacy policy or on the respective provider's website.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. This works differently depending on the browser you use.

Legal basis

If you have consented to the use of affiliate programs, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through an affiliate program.

We also have a legitimate interest in using an affiliate program to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use the affiliate program if you have given your consent.

Information on special partner programs, if available, can be found in the following sections.

Amazon Affiliate Program Privacy Policy

Amazon Affiliate Program Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Economic success and the optimization of our service.
📓 Data processed: Access statistics, which contain data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Personal data is stored by Amazon until it is no longer needed
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is the Amazon Affiliate Program?

We use the Amazon affiliate program of Amazon.com, Inc. on our website. The responsible parties within the meaning of this privacy policy are Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S.à.rl, and Amazon Media EU S.à.rl, all located at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich, Germany. The data processor is Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, Germany. By using this Amazon affiliate program, your data may be transferred, stored, and processed by Amazon.

In this privacy policy, we inform you about what data is involved, why we use the program, and how you can manage or prevent data transfer.

The Amazon Partner Program is an affiliate marketing program of the online retailer Amazon.de . Like any affiliate program, the Amazon Partner Program is based on the principle of commission. Amazon, or rather, we, place advertisements or affiliate links on our website, and if you click on them and purchase a product through Amazon, we receive a commission.

Why do we use the Amazon affiliate program on our website?

Our goal is to provide you with a pleasant experience and plenty of helpful content. To achieve this, we put a lot of work and energy into developing our website. Through the Amazon Affiliate Program, we have the opportunity to receive some compensation for our work. Every affiliate link to Amazon is, of course, always related to our topic and displays offers that might be of interest to you.

What data is stored by the Amazon affiliate program?

As soon as you interact with Amazon products and services, Amazon collects data from you. Amazon distinguishes between information that you actively provide to the company and information that is automatically collected and stored. “Active information” includes, for example, your name, email address, telephone number, age, payment information, or location information. So-called “automatic information” is primarily stored via cookies. This includes information about user behavior, IP address, device information (browser type, location, operating system), or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) you take as a user to reach a product. Amazon also stores cookies in your browser to be able to trace the origin of an order. This allows the company to recognize that you have clicked on an Amazon ad or an affiliate link via our website.

If you have an Amazon account and are logged in while browsing our website, the data collected may be assigned to your account. You can prevent this by logging out of Amazon before browsing our website.

Here we show you example cookies that are set in your browser when you click on an Amazon link on our website.

Name : uid
Value: 3230928052675285215323045788-9
Purpose: This cookie stores a unique user ID and collects information about your website activity.
Expiry date: after 2 months

Name : ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiry date: after 8 months

Name : uuid2
Value: 8965834524520213028323045788-2
Purpose: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, about which advertisements you have clicked on and which pages you have visited.
Expiry date: after 3 months

Name : session-id
Value: 262-0272718-2582202323045788-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it is retrieved.
Expiry date: after 15 years

Name : APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiry date: after one year

Name : session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This cookie records the time you spend on a website with a unique cookie ID.
Expiry date: after 2 years

Name : csm-hit
Value: 2082754801l
Purpose: We could not obtain any precise information about this cookie.
Expiry date: after 15 years

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

Amazon uses this information to tailor advertisements more closely to users’ interests.

How long and where is the data stored?

Amazon retains personal data for as long as necessary for Amazon's business services or for legal reasons. Since Amazon is headquartered in the US, the collected data is also stored on US servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected within your account.

Another option for managing Amazon's data processing and storage according to your preferences is provided by your browser. There, you can manage, disable, or delete cookies. This works slightly differently for each browser. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

Legal basis

If you have consented to the use of the Amazon affiliate program, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through the Amazon affiliate program.

We also have a legitimate interest in using the Amazon affiliate program to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use the Amazon affiliate program if you have given your consent.

Amazon processes your data, among other places, in the USA. Amazon is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

In addition, Amazon uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Amazon undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

We hope we have provided you with the most important information about data transfer through the Amazon Affiliate Program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 .

Awin Partner Program Privacy Policy

Awin Affiliate Program Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Economic success and the optimization of our service.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Awin stores the data until the purposes have been fulfilled and the accounting and reporting obligations require it.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is the Awin affiliate program?

We work with the affiliate and advertising company AWIN AG (Landsberger Allee 104 BC, 10249 Berlin, Germany). Awin also uses tracking tools to perform its services in order to save and track user actions (such as the purchase of a product). This means that your data is also sent to the company in pseudonymized form and stored there. In this privacy policy, we want to explain to you why we use this partner program, which data is stored and how, and how you can prevent this data storage.

Awin is an affiliate marketing network. Members of this network are advertisers and website operators who provide an advertising platform for their products or services. In the context of affiliate marketing, advertisers are usually referred to as advertisers, and website operators as publishers. Publishers therefore place advertisements for advertisers on their platform (website) and receive a corresponding commission in the event of a click or sale.

Why do we use the Awin affiliate program on our website?

In addition to our content, products, or services, we also want to offer you interesting advertisements that fit our topic. We therefore also offer our website as an advertising space and gain many contacts with advertisers through the Awin affiliate network. This allows us to place selected advertisements on our website and receive a commission for successful transactions (leads, sales).

What data is stored by the Awin affiliate program?

Awin needs certain user data to be able to reconstruct the path from us (the publisher) to the advertiser. This means that when you click on an ad on our website and thus go to the advertiser's website, this is documented using cookies. Awin creates a limited user profile (without your name and identity) that can document the path from the ad to a sale.

To track this path, Awin uses so-called tracking domain cookies, journey tags, and device fingerprinting. These cookies are placed in your browser when you click on one of our ads on our website. The journey tags are embedded as JavaScript code into the advertiser's website so that Awin receives transaction data. Through fingerprinting, Awin can uniquely identify a device by taking browser or device attributes into account. The cookies store, for example, when which advertising medium was clicked on which website and at what time.

Here we show you example cookies that are set in your browser when you click on an ad on our website.

Name: AWSESS
Value: 360701:2483145323045788-1
Purpose: This cookie stores when you see or click on an ad. This information is used to prevent you from repeatedly seeing the same ads.
Expiry date: after the end of the session

Name: aw11354
Value: 512465|0|0|1606813823||aw|24336851897
Purpose: This cookie is set as soon as you click on a link to the advertiser. The ID stores our web address, the ad you clicked, the time, the ID for the ad type, and the product ID.
Expiry date: after 30 days

Name: bId
Value: HLEX_5fc6087ff90540.34189752323045788-8
Purpose: This cookie sets a browser-specific ID to identify a new click on the same browser.
Expiry date: after one year

All of this data is used solely to track a publisher's marketing efforts and sales. Furthermore, network members are provided with an analysis report based on the collected data. This is always aggregated data that cannot be traced back to you personally. According to Awin, the collected data is not used to create interest or personality profiles of users. For each transaction, Awin stores a unique sequence of numbers containing information about the campaign and the devices used. Awin only processes so-called "pseudonymous" user data, which cannot directly identify you.

How long and where is the data stored?

According to Awin, data is stored until the purposes have been fulfilled and accounting and reporting requirements are met. Further details are not available on the company's website. The data is stored on European servers, and because Awin only processes pseudonymous data, it is sometimes impossible to provide information about personal data such as IP addresses.

How can I delete my data or prevent data storage?

If personal data is collected, you naturally have the right to access and delete it at any time. However, Awin generally only stores pseudonymous data that cannot identify you as an individual. However, data is still collected through cookies, and if you do not want this, you have the option to manage, deactivate, or delete cookies in your browser. This works slightly differently for each browser. Under the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of the Awin affiliate program, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through the Awin affiliate program.

We also have a legitimate interest in using the Awin affiliate program to optimize our online service and marketing measures. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use the Awin affiliate program tracking tool if you have given your consent.

We hope we have been able to provide you with the most important information about Awin and its data processing practices. If you would like more information about Awin's privacy policy, we recommend reading the privacy policy at https://www.awin.com/de/datenschutzerklarung . If you have any questions, you can also send an email to global-privacy@awin.com .

belboon partner program privacy policy

We use the belboon partner program for our website. The service provider is belboon GmbH, Weinmeisterstr. 12–14, 10178 Berlin, Germany.

You can find out more about the data processed through the use of belboon in the privacy policy at https://belboon.com/datenschutz/ .

Booking.com Affiliate Program Privacy Policy

We use the Booking.com affiliate program for our website. The service provider is the Dutch company Booking.com BV, Herengracht 597, 1017 CE Amsterdam, Netherlands. You can learn more about the data processed through the use of Booking.com in the privacy policy at https://www.booking.com/content/privacy.de.html .

Digistore24 Partner Program Privacy Policy

We use the Digistore24 partner program for our website. The service provider is the German company Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany. You can learn more about the data processed through the use of Digistore24 in the privacy policy at https://www.digistore24.com/page/privacy .

eBay Partner Network Privacy Policy

We use the eBay affiliate program for our website. The service provider is the American company eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA.

eBay processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

eBay uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, eBay undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the data and standard contractual clauses processed through the use of eBay Partner Network in the privacy policy at https://partnernetwork.ebay.de/page/network-agreement#privacy-policy .

Content Delivery Networks Introduction

Content Delivery Networks Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service (to load the website faster)
📓 Data processed: Data such as your IP address.
You can find more details below and in the individual privacy statements.
📅 Storage period: In most cases, the data is stored until it is no longer needed to provide the service.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a content delivery network?

We use a so-called content delivery network on our website. This type of network is often simply called a CDN. A CDN helps us load our website quickly and smoothly, regardless of your location. Your personal data is also stored, managed, and processed on the servers of the CDN provider used. Below, we will provide more general information about the service and its data processing. Detailed information about how your data is handled can be found in the respective provider's privacy policy.

Every content delivery network (CDN) is a network of regionally distributed servers, all connected via the internet. This network allows website content (especially very large files) to be delivered quickly and smoothly, even during peak loads. The CDN creates a copy of our website on its servers. Because these servers are distributed worldwide, the website can be delivered quickly. Consequently, the CDN significantly reduces data transfer times to your browser.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. We know how frustrating it is when a website loads at a snail's pace. Often, you even lose patience and leave before the site has fully loaded. We want to avoid that, of course. Therefore, a fast-loading website is a natural part of our website offering. With a content delivery network, our website loads significantly faster in your browser. Using a CDN is especially helpful if you are abroad, because the website is delivered from a server near you.

What data is processed?

When you request a website or website content that is cached in a CDN, the CDN forwards the request to the server closest to you, which then delivers the content. Content delivery networks are designed so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs can also load WordPress plugins if they are hosted on WordPress.org . Your browser can send personal information to the content delivery network we use. This includes data such as your IP address, browser type, browser version, which web page is loaded, or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the privacy policies of the respective service.

Right of objection

If you want to completely prevent this data transfer, you can install a JavaScript blocker (see, for example, https://noscript.net/ ) on your PC. Of course, this will prevent our website from providing the usual service (such as fast loading speed).

Legal basis

If you have consented to the use of a content delivery network, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize and secure our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use this tool if you have given your consent.

Information on specific content delivery networks can be found – where available – in the following sections.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary
👥 Affected parties: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing the configured cookie settings, such as IP address, time of consent, type of consent, and individual consents. You can find more details on this in the respective tool used.
📅 Storage period: Depends on the tool used; you should be prepared for periods of several years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the cookie consent required by data protection law, and helps us and you keep track of all cookies. Most Cookie Consent Management tools identify and categorize all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you allow or deny. The following graphic illustrates the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the greatest possible transparency in data protection. Furthermore, we are legally obligated to do so. We want to inform you as fully as possible about all tools and all cookies that can store and process your data. It is also your right to decide which cookies you accept and which you do not. To grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies using the consent system.

What data is processed?

Using our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your consent will be saved so that we don't have to ask you each time you visit our website, and we can also verify your consent if legally required. This consent is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies based on your consent (Article 6 (1) (a) GDPR), this consent also serves as the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) (f) GDPR).

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Cybersecurity
📓 Data processed: Data such as your IP address, name, or technical data such as browser version
. You can find more details below and in the individual privacy statements.
📅 Storage period: In most cases, data is stored until it is no longer needed to provide the service.
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is security and anti-spam software?

With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request. Such emails are also called junk mail and can also incur costs. Phishing emails, on the other hand, are messages that aim to build trust through fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could, for example, introduce viruses into our systems. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security and anti-spam software?

We place particular emphasis on security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the internet. Hackers often attempt to steal personal data from an IT system using cyberattacks. Therefore, a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyberattacks, we use additional external security services in addition to the standardized security systems on our computers. This helps prevent unauthorized data traffic and protects us against cybercrime.

What data is processed by security and anti-spam software?

Exactly which data is collected and stored depends, of course, on the respective service. However, we always strive to use only programs that collect data very sparingly and only store data that is necessary to fulfill the offered service. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type and version. Any performance and log data may also be collected in order to detect possible incoming threats in a timely manner. This data is processed as part of the services and in compliance with applicable laws. For US providers, this also includes the GDPR (via the standard contractual clauses). In some cases, these security services also work with third parties who can store and/or process data under your instruction and in accordance with the data protection guidelines and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you below about the duration of data processing, provided we have further information. For example, security programs store data until you or we revoke your consent. Generally, personal data is only stored for as long as it is absolutely necessary to provide the services. Unfortunately, in many cases, we do not have precise information from the providers about the storage period.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party security software at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since such security services may also use cookies, we recommend you read our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) in a good security system against various cyberattacks.

Certain processing operations, in particular the use of cookies and the use of security features, require your consent. If you have consented to the processing and storage of your data by integrated security services, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the services we use place cookies in your browser to store data. We therefore recommend that you carefully read our privacy policy regarding cookies and review the privacy policy or cookie policy of the respective service provider.

Information on specific tools – where available – can be found in the following sections.

Akismet Privacy Policy

We use Akismet, an anti-spam solution for WordPress, on our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

Automattic processes your data, among other places, in the USA. Akismet, or Automattic, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

The data processing agreements, which refer to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/ .

You can find out more about the data processed through the use of Akismet or WordPress in the privacy policy at https://automattic.com/de/privacy/ .

Google reCAPTCHA Privacy Policy

Google reCAPTCHA Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service and protecting against cyberattacks
📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage data.
You can find more details further down in this privacy policy.
📅 Storage period: depends on the data stored
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to make our website as secure and safe as possible for you and us. To ensure this, we use Google reCAPTCHA from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient if you simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to tick a box. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.

reCAPTCHA is a free CAPTCHA service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when filling out forms on the internet. A CAPTCHA service is a type of automated Turing test designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after computer scientist Alan Turing), a human distinguishes between a bot and a human. With CAPTCHA, a computer or software program also takes over this task. Classic CAPTCHAs work with small tasks that are easy for humans to solve but considerable difficulty for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk-based techniques to distinguish humans from bots. Here, you only have to check the "I am not a robot" text box; with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is embedded in the source code, and the tool then runs in the background, analyzing your user behavior. The software calculates a so-called CAPTCHA score from these user actions. Google uses this score to calculate the probability that you are a human before you enter the CAPTCHA. reCAPTCHA, or CAPTCHAs in general, are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome real people to our site. Bots and spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way, we can be fairly certain that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human. reCAPTCHA therefore serves to ensure the security of our website and, subsequently, your security as well. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can prevent such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website are actually performed by humans. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. Within EU member states or other contracting states to the Agreement on the European Economic Area, IP addresses are almost always shortened before being transferred to a server in the USA. The IP address is not combined with other Google data unless you are logged into your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, it provides examples of data that, to our knowledge, Google processes.

Referrer URL (the address of the page from which the visitor comes)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables your computer to operate. Common operating systems include Windows, Mac OS X, or Linux)
Cookies (small text files that store data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
Date and language settings (the language or date you have preset on your PC will be saved)
All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
Screen resolution (shows how many pixels the image consists of)

It's undisputed that Google uses and analyzes this data even before you click the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, you don't even need to check the box, and the entire recognition process runs in the background. Google doesn't provide details about exactly how much and what kind of data Google stores.

The following cookies are used by reCAPTCHA: This refers to the Google reCAPTCHA demo version at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-323045788-8
Purpose: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website when interacting with ads. This allows advertising effectiveness to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant ads to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa3230457880xgZFmiqWppRWKOr
Purpose: We were unable to gather much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID," "FLC," "AID," and "TAID." ANID is stored under the domain google.com.
Expiration date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: This cookie stores the user's consent status for using various Google services. CONSENT also serves security purposes to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy323045788zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to tailor ads to your Google search. With the help of this cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc323045788-4
Purpose: This cookie is set as soon as you check the "I am not a robot" box. This cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to differentiate between users.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google continually changes the choice of its cookies.

How long and where is the data stored?

By integrating reCAPTCHA, your data is transferred to the Google server. Google does not clarify where exactly this data is stored, even after repeated inquiries. Without receiving confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website, or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google Account while using the reCAPTCHA plug-in, the data will be merged. Google's different privacy policy applies in this case.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before visiting our website or using the reCAPTCHA software. Generally, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support at https://support.google.com/?hl=de&tid=323045788 .

Therefore, by using our website, you agree that Google LLC and its agents automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are considered unsafe under current European data protection law. Therefore, data may not simply be transferred, stored, and processed in unsafe third countries unless appropriate safeguards (such as EU standard contractual clauses) are in place between us and the non-European service provider.

Legal basis

If you have consented to the use of Google reCAPTCHA, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google reCAPTCHA collects it.

We also have a legitimate interest in using Google reCAPTCHA to optimize and secure our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google reCAPTCHA if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can learn more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/ . While Google provides more detailed information on the technical development of reCAPTCHA there, detailed information on data storage and privacy-related topics is also lacking. A good overview of Google's general use of data can be found in its privacy policy at https://policies.google.com/privacy .

UpdraftPlus Privacy Policy

We use UpdraftPlus, a backup and security system, for our website. The service provider is the British company Updraft WP Software Ltd., 11 Barringer Way, St. Neots, PE19 1LW, Cambridgeshire, United Kingdom.

With the UK's exit from the European Union, the GDPR no longer applies to data transfers there. However, the European Commission has decided, based on Article 45 GDPR, that the UK offers an adequate level of protection compared to the GDPR. Data transfers there are therefore permissible. You can view the decision here (download): https://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:32021D1772

You can learn more about the data processed through the use of UpdraftPlus in the Privacy Policy at https://updraftplus.com/data-protection-and-privacy-centre/ .

External online platforms Introduction

External online platforms privacy policy summary
👥 Data subjects: Visitors to the website or visitors to external online platforms
🤝 Purpose: Presentation and optimization of our services, contact with visitors and interested parties
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address.
You can find more details on the respective platform used.
📅 Storage period: depends on the platforms used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are external online platforms?

In order to offer our services or products outside of our website, we also use external platforms. These are usually online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially true if our products are purchased via the platform, i.e., if there is a payment transaction. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, using collected data, the platform can tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our services on other platforms to bring our offerings closer to more customers. External online marketplaces such as Amazon, eBay, and Digistore24 offer large sales websites that offer our products to people who may not be familiar with our website. It may also happen that built-in elements on our site redirect to an external online platform. Data processed and stored by the online platform used is used by the company to log the payment transaction and also to conduct web analytics.

The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a platform, the analyzed data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements or products. Cookies are usually placed in your browser for this purpose, storing data about your usage behavior.

Please note that when using the platforms or our integrated elements, your data may also be processed outside the European Union, as online platforms such as Amazon or eBay are US companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective external platform. But it usually includes data such as telephone numbers, email addresses, data that you enter into a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often most of this data is stored in cookies. If you have your own profile on an external platform and are logged in there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the platform directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, Amazon stores data until it is no longer needed for its own purposes. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Right of objection

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since cookies may be used, we also recommend that you read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective external platforms.

Legal basis

If you have consented to your data being processed and stored by external platforms, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. If we have integrated elements from external platforms on our website, we will only use them if you have given your consent.

Information on specific external platforms – where available – can be found in the following sections.

Amazon (Europe) Privacy Policy

We also use the online trading platform Amazon (Europe). The service provider is the American company Amazon Inc. The company responsible for the European region is Amazon Europe Core S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg.

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf .

You can find out more about the data processed through the use of Amazon in the privacy policy at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy .

Digistore24 Privacy Policy

We use the online sales platform Digistore24. The service provider is the German company Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany.

You can find out more about the data processed through the use of Digistore24 in the privacy policy at https://www.digistore24.com/page/privacy .

eBay Privacy Policy

We use the online trading platform eBay. The service provider is the American company eBay Inc., 2025 Hamilton Avenue, San Jose, CA 95125, USA.

You can learn more about the data and standard contractual clauses processed through the use of eBay in the privacy policy at https://www.ebay.com/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260 .

Etsy Privacy Policy

We use the online trading platform Etsy. The service provider is the American company Etsy Inc. For the European region, Etsy Ireland UC (66/67 Great Strand Street, Dublin 1, Ireland) is responsible for all Google services.

Etsy also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Etsy uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Etsy undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Etsy, please see the Privacy Policy at https://www.etsy.com/legal/privacy/ .

Audio & Video Introduction

Audio & Video Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, user behavior data, information about your device, and your IP address may be stored.
You can find more details below in the relevant privacy statements.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly through our website. The content is provided by service providers. All content is therefore also retrieved from the providers' respective servers.

These are integrated functional elements from platforms such as YouTube, Vimeo, or Spotify. Using these portals is generally free, but paid content may also be published. Using these integrated elements, you can listen to or watch the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio and video elements on our website?

Naturally, we want to provide you with the best possible service on our website. And we're aware that content is no longer conveyed solely through text and static images. Instead of simply providing you with a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, or ideally even both. This expands our service and makes it easier for you to access interesting content. Therefore, in addition to our text and images, we also offer video and/or audio content.

What data is stored by audio and video elements?

When you visit a page on our website that, for example, has an embedded video, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you used to access the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the privacy policy of the respective tool or in the provider's privacy policy. As a general rule, personal data is only processed for as long as is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years.

Right of objection

Since the integrated audio and video features on our site usually also use cookies, you should also read our general privacy policy regarding cookies. The privacy policies of the respective third-party providers provide detailed information about how your data is handled and stored.

Legal basis

If you have consented to the processing and storage of your data through embedded audio and video elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed based on our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the embedded audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, user behavior data, information about your device, and your IP address may be stored.
You can find more details further down in this privacy policy.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos into our website. This allows us to present interesting videos directly to you on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on your settings, various data is transferred. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing within Europe.

Below we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on, and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the most visited video platform with the best content. We strive to offer you the best possible user experience on our website. And, of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content alongside our text and images. Furthermore, the embedded videos make our website easier to find on the Google search engine. Even though we place advertisements via Google Ads, Google – thanks to the data collected – can only show these ads to people who are interested in our offerings.

What data does YouTube store?

As soon as you visit one of our pages that has an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, and technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact details, any ratings, sharing content via social media, or adding content to your favorites on YouTube.

If you aren't signed in to a Google Account or YouTube Account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. However, much interaction data cannot be saved because fewer cookies are set.

The following list shows cookies that were set in the browser during a test. We show cookies that were set without a logged-in YouTube account. We also show cookies that were set with a logged-in account. This list cannot claim to be complete, as user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y323045788-1
Purpose: This cookie registers a unique ID to store statistics about the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also records your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube videos).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7323045788-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertising.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: This cookie stores the user's consent status for the use of various Google services. CONSENT also serves security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI323045788-
Purpose: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted format.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in the United States. You can see the exact location of Google's data centers at https://datacenters.google/ . Your data is distributed across the servers. This makes it faster to access and better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, some is automatically deleted after a limited period, and still others are stored by Google for a longer period. Some data (such as items from "My Activity," photos or documents, and products) stored in your Google Account remains stored until you delete it. Even if you aren't signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google Account. With the automatic deletion of location and activity data, introduced in 2019, information is stored for either three or 18 months, depending on your choice, and then deleted.

Regardless of whether you have a Google Account or not, you can configure your browser to delete or disable Google cookies. Depending on the browser you use, this works differently. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to your data being processed and stored through embedded YouTube elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

YouTube processes your data, among other places, in the USA. YouTube, or rather Google, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

Since YouTube is a subsidiary of Google, they have a joint privacy policy. If you would like to learn more about how your data is handled, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

Web design introduction

Web Design Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. Typically, this includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details in the respective web design tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. We place particular emphasis on ensuring that content, subpages, and products are clearly structured and that you can find what you're looking for quickly and easily. To offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" includes all services that enhance the design of our website. These could include, for example, fonts, various plugins, or other integrated web design features.

Why do we use web design tools?

How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good and professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact nature of this data depends largely on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend reading the privacy policy of the tools used. This usually tells you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.

Duration of data processing

How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies as well as the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. As a general rule, data is only stored for as long as necessary to provide the service. If required by law, data can be stored for longer.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, some web design elements (usually fonts) also contain data that cannot be deleted so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

Legal basis

If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.

Information on specific web design tools – where available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as IP address and CSS and font requests.
You can find more details further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at how this data is stored in more detail later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, saving data volume and being a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, making them protected. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Business owners and developers use Google's BigQuery web service to examine and manipulate large amounts of data.

However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change, for example, the design or font of a website.

Google stores font files for one year. Google's goal is to fundamentally improve website loading times. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. This data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=323045788 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of them for our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=323045788 . While Google addresses data protection-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Fonts is collected.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Fonts if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can also find out which data Google generally collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Online map services Introduction

Online Map Services Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP addresses, location data, search items, and/or technical data. You can find more details in the respective tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map on our website functions, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, it is our goal to ensure you have a pleasant time on our website. And your time will only be pleasant if you can navigate our website easily and find all the information you need quickly and easily. Therefore, we thought an online map system would significantly improve our website service. Without leaving our website, you can easily view route descriptions, locations, or even points of interest using the map system. It's also incredibly practical that you can see at a glance where our company headquarters is, so you can find us quickly and easily. As you can see, there are simply many advantages, and we clearly view online map services on our website as part of our customer service.

What data are stored by online map services?

If you open a page on our website that has an integrated online map function, personal data may be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also saved. If, for example, you enter an address to plan a route, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You may be on our website, but when you interact with a map service, this interaction actually takes place on their website. To ensure the service functions properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. As a general rule, personal data is only retained for as long as necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time; you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you carefully review the privacy policies of the tools you use.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy policies of the individual providers. However, this is usually only an example list and is not exhaustive.

Right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent at any time. The easiest way to do this is usually via the Cookie Consent Tool. However, there are also other opt-out tools you can use. You can also manage, delete, or deactivate any cookies set by the providers you use with just a few clicks. However, this may mean that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to reiterate this point.

Information on specific online map services, where available, can be found in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as entered search terms, your IP address, and also the latitude and longitude coordinates.
You can find more details further down in this privacy policy.
📅 Storage period: Depends on the data stored
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to show you locations more accurately and thus tailor our service to your needs. When you use Google Maps, data is transferred to Google and stored on Google's servers. Here, we'll explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

Google Maps is an online mapping service provided by Google. With Google Maps, you can search for the exact locations of cities, attractions, accommodations, or businesses online using a PC, tablet, or app. If a company is listed on Google My Business, additional information about the company is displayed in addition to the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, highly accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful experience. By integrating Google Maps, we can provide you with the most important information about various locations. You can see our headquarters at a glance. The directions always show you the best and fastest way to reach us. You can access directions for routes by car, public transport, on foot, or by bike. We consider providing Google Maps part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address, and the latitude and longitude coordinates. If you use the route planner function, the starting address you entered will also be saved. However, this data storage occurs on the Google Maps website. We can only inform you about this, but have no influence. Because we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ323045788-5
Purpose: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always receive tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. To identify the cookie NID, a separate test page was created that exclusively integrated Google Maps.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in the United States. For this reason, your data is increasingly stored in the US. You can find out exactly where Google's data centers are located here: https://datacenters.google/

Google distributes the data across various storage devices. This makes it faster to access and better protected against any attempts at tampering. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data, introduced in 2019, information about location determination and web/app activity is stored for either three or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in your Google Account. Click "Data and Personalization" and then the "Activity Settings" option. There you can turn activities on or off.

You can also deactivate, delete, or manage individual cookies in your browser. This works slightly differently depending on the browser you use. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.

Legal basis

If you have consented to the use of Google Maps, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Maps collects it.

We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de .

OpenStreetMap Privacy Policy

OpenStreetMap Privacy Policy Summary
👥 Affected parties: Website visitors
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as IP address, browser information, your operating system, request content, and limited location and usage data
. You can find more details further down in this privacy policy.
📅 Storage period: The IP address is deleted after 180 days
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is OpenStreetMap?

We have integrated map sections from the online map tool "OpenStreetMap" on our website. This is a so-called open-source mapping service that we can access via an API (interface). This function is provided by the OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. Using this map function will forward your IP address to OpenStreetMap. This privacy policy explains why we use functions of the OpenStreetMap tool, where which data is stored, and how you can prevent this data storage.

The OpenStreetMap project was launched in 2004. The goal of the project was and still is to create a free world map. Users collect data worldwide, for example, on buildings, forests, rivers, and roads. Over the years, this has resulted in a comprehensive, user-created digital world map. While the map is not complete, it contains a great deal of data in most regions.

Why do we use OpenStreetMap on our website?

Our website is primarily intended to be helpful. And in our view, it's always helpful when you can find information quickly and easily. This naturally includes our services and products on the one hand, but we also want to provide you with other helpful information. That's why we use the OpenStreetMap mapping service. This allows us to show you exactly how to find our company, for example. The map shows you the best way to get to us, making your journey a breeze.

What data does OpenStreetMap store?

When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system, and the date and time you used the service. Tracking software is also used to record user interactions. The company lists the analysis tool "Piwik" in its privacy policy.

The collected data is then made available to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data will not be shared with other individuals or companies unless legally required. The third-party provider Piwik stores your IP address, but in an abbreviated form.

The following cookie may be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Value: 9.63312%7C52.41500%7C17%7CM
Purpose: This cookie is required to unlock OpenStreetMap content.
Expiry date: after 10 years

If you want to view the full-screen map, you will be linked to the OpenStreetMap website. Among other things, the following cookies may be stored in your browser:

Name: _osm_totp_token
Value: 148253323045788-2
Purpose: This cookie is used to ensure the functionality of the map section.
Expiry date: after one hour

Name: _osm_session
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c
Purpose: This cookie allows session information (i.e., user behavior) to be stored.
Expiry date: after the end of the session .

Name: _pk_id.1.cf09
Value: 4a5.1593684142.2.1593688396.1593688396323045788-9
Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiry date: after one year

How long and where is the data stored?

The API servers, databases, and servers for support services are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which are stored in abbreviated form by the Piwik web analytics tool, are deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. You can manage, delete, or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, doing so will prevent the service from functioning to its full extent. Managing, deleting, or deactivating cookies works slightly differently for each browser. You'll find links to the relevant instructions for the most popular browsers under the "Cookies" section.

Legal basis

If you have consented to the use of OpenStreetMap, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by OpenStreetMap.

We also have a legitimate interest in using OpenStreetMap to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use OpenStreetMap if you have given your consent.

If you would like to learn more about data processing by OpenStreetMap, we recommend that you read the company's privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

Content Search Provider Introduction

Content Search Provider Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. Typically, this includes IP addresses, search interests, and/or technical data. You can find more details in the respective tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a content search provider?

We've already published a lot of content on our website. And of course, we don't want it to simply be forgotten because it can't be found. That's why we use a content search provider on our website. You're probably familiar with major search engines like Google. A content search provider is essentially a search engine, but unlike Google, it doesn't scour the entire web for content, but only the website you're currently on. You can enter terms that match the content you're looking for in a text field, and the search engine will find the articles you're looking for. If you use the integrated search function, your personal data may also be processed.

Why do we use a content search provider?

If you browse our website, you'll quickly notice how much useful content we've published over the years. There are some real gems among them, and we want you to find them quickly without having to spend a lot of time clicking around. With a content search function built right into our website, you can quickly and easily find the content you're looking for using keywords that match the topic you're looking for. This feature is truly practical, and we see it as our mission to make your experience on our website as pleasant and helpful as possible. That's why we've decided to integrate a content search program into our website.

What data is processed?

When you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) can automatically receive and store data from you. This includes technical data about your browser as well as data such as your IP address, device ID and the search terms entered. Please be aware that IP addresses are personal data. The providers' privacy policies state that this information is collected and stored to increase security and improve their own services. The automatically collected usage data, which does not contain any personal data and is processed in an anonymized form, can also be used for analysis purposes. Some providers also pass this anonymized data on to third parties. To find out more about this, we recommend that you carefully read the specific privacy policies of the individual providers. To ensure that the services function properly, cookies are usually also placed in your browser. You can find out more about cookies in our general "Cookies" section. You can find out whether and which cookies the individual search tools use – if available – below or in the corresponding data protection declarations of the integrated tools.

How long and where is the data stored?

Basically, every content search provider processes different data. Therefore, this general section cannot go into specific detail about the data processing of the individual tools. However, the services usually only store personal data for as long as necessary for the tools to function properly. Some services (such as Giphy) retain personal data for longer if required by law. Most providers also retain data in depersonalized form for longer. Content search providers may also use cookies to store various data. You can find out more about this in our general section on cookies. If you would like to know more about the specific cookies used by a search provider, we recommend that you read the privacy policies of the providers we use. You can usually find an example list of the cookies used there.

Right of objection

Always be aware: if you do not want your personal data to be processed, no personal data may be processed. You always have the right to access your personal data and to object to its use. You can also withdraw your consent at any time using the cookie consent tool or other opt-out options. You can also easily manage, delete, or deactivate cookies yourself via your browser. If you delete cookies, some functions of the tool may no longer work. So please don't be surprised. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section, you will also find links to instructions for the most important browsers.

Legal basis

If you have consented to the use of a content search provider, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by a content search provider.

We also have a legitimate interest in using a content search provider to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use a content search provider if you have given your consent. We would like to reiterate this point.

Information on specific content search providers, where available, can be found in the following sections.

Other Introduction

Miscellaneous Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses and/or technical data. You can find more details in the respective tools used.
📅 Storage period: Depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What falls under “other”?

The "Other" category includes services that do not fit into any of the above categories. These typically include various plugins and embedded elements that enhance our website. These features are typically obtained from third parties and integrated into our website. For example, these include web search services such as Algolia Place, Giphy, Programmable Search Engine, or online weather data services such as OpenWeather.

Why do we use other third parties?

We want to offer you the best online service in our industry with our website. A website has long been more than just a business card for a company. Rather, it's a place that should help you find what you're looking for. To continually make our website even more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content would not be sent to your browser and therefore not displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. The providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access a particular page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in these cookies. Some providers may also link the data obtained with other internal services or with third parties. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. We generally endeavor to only use services that handle data protection very carefully.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Legal basis

If we ask for your consent and you agree to us using the service, this serves as the legal basis for processing your data (Art. 6 (1) (a) GDPR). In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on the specific tools, if available, can be found in the following sections.

Closing words

Congratulations! If you're reading these lines, you've really "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the length of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you, to the best of our knowledge and belief, about the processing of personal data. In doing so, we want to not only tell you which data is processed, but also explain the reasons behind the use of various software programs. Data protection policies usually sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the matter in simple, clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant stay and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Privacy policy created with the Data Protection Generator for Germany from AdSimple. Also check out our sample privacy policy